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Case Study
From $600/month to $0: Replacing HubSpot
How Motivity replaced a $600/month HubSpot subscription with self-hosted tools they fully own, and gained flexibility in the process.
José ValdezMarch 29, 2026
crmcost-savings
Motivity was spending $600 every month on HubSpot for contact management, email marketing, and basic reporting. The features they used represented a fraction of the platform, but the pricing tier required them to pay for everything.
We migrated their contact pipeline to Twenty CRM (self-hosted), their email campaigns to Listmonk, and their reporting to a lightweight Metabase dashboard. Total ongoing cost: hosting fees they already budgeted for.
The result is a system Motivity owns outright. No per-seat licensing, no surprise price increases, and full control over their data. The savings compound every month.