The People Behind the Pixels
A small team that builds digital systems and sticks around to grow them with you.
Where We Started
Shuffle Studio grew out of Shuffle SEO, a digital agency we launched in 2018 to help local organizations get found online. Over the years, our clients kept asking for more — websites, CRMs, automations, the full stack. We realized they needed infrastructure they could own, and a team that would stay to run it with them.
Today we’re a small team of designers, developers, and strategists who genuinely like working together. We hold certifications across cloud infrastructure, analytics, accessibility, and project management — and we use all of it, every week, on real projects.
How We Work
You’ll have a direct line to the people building your system. We share progress early, ask for your input often, and explain every decision in plain language. If something changes, we talk about it — same day, same call.
Why We Do It
We come from the same communities we serve — the organizations doing real work on the ground. We build digital systems for clinics, nonprofits, and small businesses because we understand what they’re up against. When your tools work, your team works better, and the people you serve feel it.
Our Journey
Shuffle SEO Launches
Officially launched as a digital agency in Trenton, NJ. Helped local organizations get found online through search, strategy, and WordPress solutions.
Growth Phase
Built up our client base and delivered over 100 projects. Gained deep experience across WordPress, JAMstack, and modern web architecture.
Technology Evolution
Clients kept asking for more — websites, CRMs, automations. We started building full digital systems, not just marketing sites.
Service Expansion
Launched comprehensive digital migration services. Helped organizations move off expensive platforms and onto infrastructure they own.
Conscious Venture Lab
Selected as a Trenton Founder in Jeff Cherry’s CVL Accelerator. 14 weeks that sharpened our pricing, positioning, and partnership model — culminating in Demo Day.
Shuffle Studio is Born
Evolved from Shuffle SEO into Shuffle Studio. A focused digital systems studio building owned infrastructure for healthcare, nonprofit, and small business partners.
Growing with Purpose
New partner relationships across multiple sectors. A focused approach built on trust, ownership, and systems that last.
The People Behind the Systems
Jose Valdez
CEO
Systems thinker who builds digital infrastructure that organizations actually keep using. Based in Trenton, NJ.
Chris Gatherer
CDO
Full-stack engineer focused on performance, accessibility, and systems that scale on any budget.
Kevin Candelaria
CTO
Connects business needs to technical solutions. Specializes in CRM integrations and workflow automation.
George Robinson
CCO
Visual designer who believes good design is invisible. Creates interfaces that feel natural and get out of the way.
Elias Wambugu
Creative Developer
Builds at the intersection of design and code. Turns visual ideas into interactive, production-ready interfaces.
Arabelle Clitandre
Creative Developer
Designs and develops with equal fluency. Focused on crafting experiences that feel intentional at every breakpoint.
How We Work
Three things stay the same on every project — we're transparent, you own it, and we stick around.
Partners, Always
Every engagement is a partnership. We build your system, then stay — hosting, maintaining, and evolving it as your organization grows.
Accessible Pricing
We price our work so real organizations can afford real infrastructure. Same quality tools the big companies use, built to fit your budget.
Rooted in Community
We live where we work, and we build for the organizations that hold our communities together.