The People Behind the Pixels
A small team that builds digital systems and sticks around to grow them with you.
Where We Started
Shuffle Studio grew out of Shuffle SEO, a digital agency we launched in 2018 to help local organizations get found online. Clients kept coming back with bigger asks. A website, then a CRM, then the automations to connect them. What they needed was infrastructure in their own name and a team that would stay to run it with them.
Today we are a small team of designers, developers and strategists. We hold certifications in cloud infrastructure, analytics, accessibility and project management, and we put all of it to work every week on client projects.
How We Work
You will have a direct line to the people building your system. We share progress early, ask for your input often, and explain every decision in plain language. If something changes, you hear it the same day.
Why We Do It
We come from the same communities as the organizations we work for. We build for clinics, nonprofits and small businesses because we know what they are up against. When the tools work, the team works better, and the people they serve feel it.
Our Journey
Shuffle SEO Launches
Officially launched as a digital agency in Trenton, NJ. Helped local organizations get found online through search, strategy, and WordPress solutions.
Growth Phase
Built up our client base and delivered over 100 projects. Gained deep experience across WordPress, JAMstack, and modern web architecture.
Technology Evolution
Clients kept asking for websites, CRMs and automations. We moved from marketing sites to full digital systems.
Service Expansion
Launched comprehensive digital migration services. Helped organizations move off expensive platforms and onto infrastructure they own.
Conscious Venture Lab
Selected as a Trenton Founder in Jeff Cherry’s CVL Accelerator. Fourteen weeks that sharpened our pricing, positioning and support model, ending at Demo Day.
Shuffle Studio is Born
Evolved from Shuffle SEO into Shuffle Studio. A focused digital systems studio building owned infrastructure for healthcare, nonprofit, and small business partners.
Growing with Purpose
New partner relationships across multiple sectors. A focused approach built on trust, transparency, and systems that last.
The People Behind the Systems
José Valdez
CEO
Systems thinker who builds digital infrastructure that organizations actually keep using. Based in Trenton, NJ.
Chris Gatherer
CDO
Full-stack engineer focused on performance, accessibility, and systems that scale on any budget.
Kevin Candelaria
CTO
Connects business needs to technical solutions. Specializes in CRM integrations and workflow automation.
George Robinson
CCO
Visual designer who believes good design is invisible. Creates interfaces that feel natural and get out of the way.
Valeria Ochoa
Creative Developer
Bilingual (Spanish/English) collaborator, bridging accessibility for small businesses and networking across industries, visual aesthetics specialist for graphic design and marketing
Elias Wambugu
Creative Developer
Builds at the intersection of design and code. Turns visual ideas into interactive, production-ready interfaces.
Arabelle Clitandre
Creative Developer
Designs and develops with equal fluency. Focused on crafting experiences that feel intentional at every breakpoint.
Kirsten Taylor
Client Operations Lead
I blend client operations, creative strategy, and a security-minded eye to turn big ideas into polished results. I bring curiosity, candor, and a little fire to every project; building boldly, serving clients well, and keeping our team moving toward the money bag.
How We Work
Three things stay the same on every project. We are transparent, your accounts and data stay yours, and we stick around.
Partners, Always
Every engagement continues after launch. We build your system, then stay: hosting, updating, and evolving it as your organization grows.
Accessible Pricing
We price our work so real organizations can afford real infrastructure. Same quality tools the big companies use, built to fit your budget.
Rooted in Community
We live where we work, and we build for the organizations that hold our communities together.
