Shuffle Studio

You Hold the Keys

We build the website that brings work in, and it is still bringing it in years later.

Presented by Valeria Ochoa & José Valdez Rise of the Rest · Founder Showcase Sept 15, 2026 · Mill One, Trenton

Fair Share Housing Center

Fifty years of housing justice in New Jersey.

fairsharehousing.org · WordPress
fairsharehousing.org · today

Same words, same fifty years. Now you can read them from across a room, and they run it themselves.

The problem

They get sold a website. They need a system that brings in work.

A small edit is an email and a wait. The domain and the host sit in another company's login. The site looks fine and the phone stays quiet, because people ask a chatbot before they search, and it quotes somebody else.

From their front door to our board

We build the machine underneath the page.

01

Someone lands and asks

frescacleaners.com
The Fresca Cleaners homepage, with a quote form in the hero
02

It saves to their account

admin.frescacleaners.com
A quote request from the Fresca Cleaners website, saved in Fresca's own Payload admin
03

They ask for a change from their own site

shufflestudio.io/support
A client submitting a support request and getting a reference number
04

It lands on our board

linear.app
The request arriving as a tracked issue with the client and site attached
You Hold the Keys Every account is in your name. The domain, the host, the admin, the analytics.

Running right now

POP Labs Global Women 4 Wellbeing Steele Consulting Dr. Keisha Griffin Contractor Solutions NJ Love Further CR Royalty Top Quality Roofer
12in production
2launching this fall
4+years each on Fair Share and HIV Connect
500+work items closed in 2026
$0outside capital

One of them, start to finish

Alexander Morales of Fresca Cleaners working on a window

Alexander runs Fresca Cleaners.

Before

He started with nothing.

What we built

His first site, on our own stack.

What it won

A public workforce contract.

The way we built that site is how we have built everything since, Fair Share included.

The Shuffler

Point it at a website and it tells you what's broken.

A ranked report in minutes, on a site or a whole codebase. It grew out of an audit we ran for Ticker, a fellow Cohort 1 company. Coming soon. When it opens, every Novella company and every business in the room on Tuesday gets that audit free. Yours to keep, whoever you hire.

What we're looking for

Introduce us to the ones who outgrew version one.

They have staff now

They're winning work

Ready to hand it off

If you run a portfolio, a fund, or a chamber, those are the organizations we want to meet. That's when they're ready for us.

Start a conversation or write to hello@shufflestudio.io

Yours from Tuesday

Get the free audit the day it opens.

You were in the room, so yours is free, once, whenever you decide to use it. Leave an address and we will tell you the day it is ready.

One email to confirm, because nobody goes on a list without saying yes. Then one email when The Shuffler opens. That is the whole list.